Get a better understanding of your users by leveraging AI and real-time data. Anticipate their next move - on a granular basis - to increase engagement and provide the best user experience possible.
The Iguazio AI Platform for Ad-Tech enables you to operationalize and de-risk AI applications, transforming AI projects into real-world business outcomes. With Iguazio, you can build and run AI models in real time, deploy them anywhere (multi-cloud, hybrid, or on-prem), and bring to life your most ambitious customer experiences.
Measure the effectiveness of different strategies across a vast number of channels.
Use AI-generated insights to adapt and adjust media creative and messaging in real time according to ad engagement on specific web pages.
Analyze disparate data sources and serve low-latency recommendations in real time at any scale.
Unify disparate data to make the best advertising decisions on bidding, campaigns, channels, and more.
Iguazio was deployed by PadSquad to build a predictive AI application which analyzes events and impressions from online ads in real-time, and delivers timely, innovative creatives to the right audience. PadSquad now analyzes thousands of real-time and batch events at a rate of 3,000 events per second for ad performance optimization. By creating an automated ML pipeline that supports the entire data science lifecycle, abstracts away DevOps, and includes advanced feature engineering capabilities, engagement can be monitored per individual ad location, enabling enhanced performance while drastically reducing media costs.
Learn how gaming and ad-tech companies develop, deploy and manage AI applications to reduce churn and increase engagement with the Iguazio AI Platform
